II · 2Capital One2022–26

Capital One Cafés are bank branches that work as coffee shops. When the Café lane moved from Capital One's internal team to the agency, it needed a structure and a feeling of its own: warmer than a bank, more considered than a coffee chain.

Seven campaigns followed across the United States, in out-of-home, social, animated screens and internal email and app assets. They ran from 34th Street–Herald Square and Union Square in New York to Houston and Wynnewood Village.

The Café was also among the first lines of business to take on Capital One's brand refresh. That made it the testing ground: finding where the new guidelines held, where they broke, and what they made possible that the old ones had not.