II · 3Montell Fish2024–26

Charlotte is Montell Fish's second album, and its rollout was meant to leave the feed and reach the street.

The billboards were designed for that move and went up in cities around the world, from Hollywood & Vine to 282 Bowery. Outdoor work runs on different terms from anything on a screen: a passer-by has a second or two, at a distance, usually in motion. Montell Fish builds worlds an audience can feel part of, and the billboards worked as an introduction to the new one: a glimpse of Charlotte, met on the way to somewhere else.

Around them, a run of single and album covers, built from curated images and resized and colour-corrected for every format the release needed.

And from behind the scenes, photographs of the album being made, one of which was later featured by Teenage Engineering.

The collaboration has continued past the album. In 2026, art direction and design refinement for the website of JCM (Jamie Charlotte Marshall), a clothing venture, and for the site of Nest, his new mixtape and tour.